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Subject-specific portal …attracting your target audience

An easy and cost-effective way
to drive traffic to your site!

Its unique subject attracts visitors to KnifeWebGuide.com™ (KWG) portal. Since its start in 2000 traffic has increased every year. The KnifeWebGuide.com™ portal addresses the fundamental need of Internet users to easily and efficiently find subject-specific, context-related information and resources on a single Website. The specialized, narrow audience of KnifeWebGuide.com enables an advertiser to speak to those most likely to buy a product in the knife, sword and cutlery industries. Advertising with the KWG™ places your message before this highly focused growing audience.

There are humans on the other side of this website,
you can ask us questions at any time.

Drive qualified traffic

Banner ads on the KWG™ portal and the other advertising options we offer take your message directly to customers already segmented into their area of interest. Advertising on the KWG adds your business to the Internet’s most unique global knife guide and directory. Enjoy the visibility of a high profile exposure to a precisely targeted world audience. Banners provide the fastest way to get your site noticed on the rapidly growing Internet. Use of banner advertisements in a creative way help drive brand awareness and trigger sales.

Deliver quality leads

A brand is created or enhanced on the Web in the same way as anywhere else, through persistent positive associations. Branding requires time, exposure, consistent associations made between a word or name and a range of impactful experiences, using depth, repetition, utility and reinforcement.

Build your brand

Branding your business in the minds of customers and driving customers to your business is what banner advertising was designed to do. If you want global exposure, instant response, select targeting, and a broad reach, banner ads are the way to reach your goals. If you want to boost visitors to your site immediately, banner advertisements will help get your site noticed in a cost-effective manner. If your objectives involve increasing awareness or improving a brand's image banners are the best new way to go.

Improve your Net result

KnifeWebGuide.com has created a centralized information and communication space that has an unequaled customer appeal and reach and is highly relevant to brand objectives. If you have a product or service of interest to knife, sword or cutlery enthusiasts, KnifeWebGuide.com is an ideal place for you to advertise!

Builds sales

KnifeWebGuide.com offers CPM (cost-per-thousand-displays) or CPC (cost-per-clickthrough) advertising. You only pay for how many times your banner is shown or how many visitors we send you, your choice. Viewers visiting KnifeWebGuide.com see your ad on the pages inside the KWG and when they click your banner it is logged so you can check it any time 24/7.

Top ten reasons to advertise your knife, sword or cutlery
business with us? Click here

By advertising today, you'll create goodwill, profits and awareness for tomorrow. Call on our Marketing Department today and find out how banner advertising can work for you. We'll keep your company name and image in front of your customers and promote your ad-message. Remember advertising costs for your business is tax deductible.

When you are ready to run a targeted campaign with your custom ads, you will be charged for the media based on the budget that you set starting at $40 and up.

Advertising is an investment in the future of your business. Use your own banner and choose to pay for each ad click or impression - you have complete control. KWG Marketing is a robust advertising program that connects your ads with customers on this site from around the world.

Since KnifeWebGuide.com opened in November 2000, traffic has increased steadily.

If you are looking for over 31,500 visitors monthly that are buyers, collectors, enthusiasts, of knives, swords and cutlery the KWG website is maybe the best place to find them on the Internet. KWG can promise you will be reaching enthusiasts and collectors you are not reaching in any other way. We have the data to back it up. Just ask and we will send you a free report by email with detail info, graphs and statistics.

We target the knife, sword and cutlery guest as our primary audience. Our secondary audience includes the hunting, fishing, camping, hiking, outdoors, cooking and military guest.

A bold claim --- but we know it’s true.

More importantly, the visitors form a well-defined target audience. Our research shows over 87% of the traffic coming from the USA and international traffic over 12%.* Click here for how the site traffic is distributed around the USA and the world.

We get as much traffic as Blade® Magazine.
Click here to see how they compare.

The number of visitors who visit the KWG more than once is in the ten of thousands. The average length of time each visitor spends on the KWG site is over nine minutes (9:08). They view about two pages (1.8) on average per KWG visit. The most active day of the week is generally Mondays and the least active day of the week is normally Saturdays. The most active hour of the day is generally 3PM to 4PM CST and the least active hour of the day is normally 4AM to 5AM CST. According to our WebTrends report average for 12 months.

Please note: we do not use the term "hits" to describe our traffic and the reason is hits can be misused to imply a larger audience than a web site really has. If you want to know the difference between hits, page views and user sessions click here. Example: this page counts as 37 hits when viewed.

Buying your audience in the world of fragmented media is becoming central to how media is bought. If you have any audience and website traffic questions, we encourage you to check out the Website Traffic Reports section of our media kit: Learn more...

Check our excellent Google rankings & testimonials here.

We are open to any approved banner ad for any business or product to display in the KWG network between the hours of 1AM to 6AM CST. This open policy applies only for the five hours of the early morning AM time slot. We do not allow any hate, sexually explicit or pornography type ads in this late night and early morning time slot. Your ad is not limited to knives, swords or cutlery during this time.   Effective Nov. 1, 2008

Banner space is reserved for knife, sword, cutlery-related and outdoor advertisements normally and is offered to a limited number of advertisers.

Please note that there is limited space, and ads will be accepted on a first-come, first-served basis. Advertising opportunities on the KnifeWebGuide.com portal are available to all approved sites and retailers world wide. If this is the targeted audience you are looking for, KnifeWebGuide.com is a great place to advertise.

Guaranteed Impressions
Our advertisers get what they pay for

CutlersCove.com award winning site and KnifeWebGuide.com are together one of the fastest growing knife-related networks on the net. The KnifeWebGuide.com is maybe the Internet's most cost effective portal available to the knife, sword and cutlery industry. It offers a targeted, rapidly growing audience and extremely competitive rates! Get advertising today and get the customers flooding in. If you would like to know more about our site ranking click here.

KWG Marketing will continue to educate and assist advertisers about how to best use the medium and reach their target audiences. Lean more.

Our network is contextually relevant to the ads from knife, sword and cutlery advertisers.

Category Targeting Who do you want to see your banner ads? Who do you want to click on your banner ads? Your target market, right! The more you target your market with your banner ads, the more effective your banner ads. So if your market is in the knife, sword or cutlery field we have the audience for your target market. More

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Other Information

Advertise with us using banner ads starting at around $40.00!

Banners (must meet our approval) may be of any size listed here and may be animated. There are file size limits based on the banner size. (The smaller the better, as the banner will load faster and is more likely to be seen!) Banner size specifications are compliant with IAB/CASIE standards. Internet Advertising Bureau (IAB) and the Coalition for Advertising Supported Information (CASIE).

Multiple Sizes -- We have incorporated multiple banner sizes to use more of our sites' real estate or zones. 728X90, 468x60, 120x600, 120x240, 125X125, 120x60. Show banner ads based on your users interests. Simple!

Payment must be made for all advertisements 100% in advance.
CPM is the cost per 1000 impressions.
CPC is the cost per click.

When you are ready to run a targeted campaign with your custom ads, you will be charged for the media based on the budget that you set starting at $40 and up.

Terms:

Choose from the Rate Card here for price.

Click here for glossary on Web Technology and Advertising.

	Delivery Features
	Targeting Features
	Tracking Features
	Advertiser Control Panel (each advertiser has personal login)

	The rotation of paid advertising does not include Link Partners in the guide with banners by their listing.
	There are two major types of banners, static banners and dynamically-rotated banners. Static Banners do not change, they stay the same to every user, every page load. Dynamically-Rotated Banners can change for each user. Our banners are dynamically-rotated.
	International Support Advertisers from any country can sign up with the KWG with approval.
	50% payment is due at contract signing, with 50% due at beginning of the run. Visa, MasterCard, Discover/Novus, PayPal, checks and money orders accepted in USA Dollars$. Until we receive at least 50% deposit we can not hold a location or sponsorship.
	Maximum sizes for banners are listed here. Size is in Pixels at 72 ppi/dpi.
	All artwork must be accompanied by alternative text. Alt text should be no more than 50 characters (spaces included).
	Text links with short description can be used in place of banners.
	Hosting of all banner ads will be done by KnifeWebGuide.com unless other arrangements are made. This will help your banners load or show faster.
	Banner file types are listed here.
	Minimum purchase is required of $40.00 or nearest amount above $40.00 to give you a CPM amount to go with the banner size or Tier you choose. See examples by clicking here.
	All banners link to an advertiser-supplied web page unless approved otherwise. We provide statistical tools which track banner clicks and exposures to your ads so if you do not own a web site which the system can track you will not get as much benefit.
	Professional marketing services for trade Will trade advertising inventory for knife inventory!

Be on the internet with a web site for
only 75¢ to $1.19 per day!

It is not necessary that you own a web site to advertise with us.  We may be able to add a microsite to our site for you to send your banner click through traffic. A microsite is made up of 1 to 9 pages just for you inside our site and it can have your domain name pointing to one of the pages inside the microsite as your homepage. Click here for details about microsite option!

How to improve and extend your advertising budget in the KWG, Click here. Highly recommended!

Custom Programs Let's be creative: If the suggestions for promotions listed above are not of any interest to you, we can work together to come up with a powerful ad campaign that will get results! We understand the challenges business face. Give us a call or email and let us develop a program that works for your business! Specific page advertising is available on many pages. Be sure to check to see if the Category Sponsor is available for the page you are interested in. The cost to show your banner on a specific theme page and not the other pages that make up the KWG has a minimum of one banner in your choice of several dimensions plus a custom set up of $100.00 for making this happen on only one page. The minimum of one banner cost is $500.00 which includes all the impressions that go with a Tier 1 level purchase. The minimum total cost for specific page banner advertising is $500 of impressions any size at Tier 1 and $100 custom set up for a total of $600.00. The minimum cost is required because we must change the code on the page you want each time the KWG directory is updated which can happen several times per week. The minimum cost is only required one time and is good so long as you keep running your banner on the same page. If you stop your banner we must change the code back to its original form. Then if you want to start your banner again in the future the minimum cost is required again.

What works is on-topic advertising,
or contextual advertising with the right message.

Discounts Consideration is available to our partners who wish to prominently display the KWG graphic and text link on their website. If you agree to add a linking graphic along with text to KnifeWebGuide.com (125 x 125 or larger) either on your main page or on the top of your main Link page we can offer a 5% discount on the advertising rates. (Custom Creative Services not included) Current specials for marketing inside the KWG No refund once advertising has started running. Commission 15% discount to recognized advertising agencies (graphic link discount not included). Guidelines for Agency Recognition: KWG must receive confirmation of the agency appointment for the account. Payment must come from the appointed agency net of commission.

Advertising Price List or Rate Card: click here

All terms are subject to change with one month notice to active advertisers and all others with a notice of change here in our media kit pages. If you are an active advertiser your terms will not change until the end of your contract or you are no longer in business.

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Fact:  In any discussion of ad formats, the watchword has got to be context. The right message in the right format at the right time will always work. It’s as simple as that. Quote from the book: Www.Advertising: Advertising and Marketing on the World Wide Web

Report of Ad Activity

For more information, or to place a insertion order, please call: (325) 617-2578, 10-6pm CST Monday-Friday, or email the Marketing Department here.

Click here to order Tier 2 with PayPal now!

Click here to order Tier 3 with PayPal now!