The Media Kit is where you will find services, features, resources and information for Knife Web Guide™ online knife, sword and cutlery-related marketing. Look for our current Rate Card, banner ad size requirements, Category Sponsor and much more.

How to improve and extend your advertising budget in the KWG

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Online, if promotions or ads aren't pulling, change them. Don't keep blindly running the same ads and promotions. If there's time, test-drive your ad campaign and find the ones that draw your best customers.

Ten customers are much better than 1000 browsers. Volume is a help but not your goal for traffic. Converting visitors to buyers is the goal. Having lots of people going to your website does not mean your advertising is working. Don’t get me wrong having many visitors can help your brand in the long run but if you are like most small businesses you need sales now to pay for the advertising in the first place.

One category listing is free with a
Link Partner in the KWG.

Something we have learned recently is that many advertisers stop short on their campaigns. In order for advertising to work it must be given time and exposure to make it a success.

How much time is a question that is hard to answer? Generally on our network we have found that one month is a minimum but many times this is way to short of a time frame. We think a three month minimum campaign is a much better way to find out what works and what doesn’t. If you can afford a six month campaign it is the best time frame to learn what is going to work best.

If you don’t have six months or must get results faster then you will need to run more banners. We have found one of the best ways to get the message out about your offer and business is to use several different size banners with a similar theme showing at the same time in a campaign in our network.

Something you should try on our network are the several ways we have to show different aspects about your business or service to the cutlery world audience.

Your site will get noticed first with Category Sponsor!

Each of the Multi-category listings you purchase in the KWG directory should link to the exact page on your site that is a match for the category the visitor is clicking from, not just to your home page.

We will register your domain name (if it is available) for one year included with each microsite and have it point to the home page in your microsite. You will be able to add your domain URL to all your business cards, letterheads and brochures to send customers to your web site.

We would love to tell to you that you should spend your entire advertising budget here in our network but that would not be true. To have the greatest impact you must choose several different media to reach your audience. We cannot make recommendations for which media and how many but we can tell you to try several over a reasonable time and track your results.

Remember a persistent presence helps to ensure that you're reaching the most people to visit the KWG, which can be a big help in extending your reach.

We hope the above information will help you get the most from using the unique KWG network to let the world market find what you sell or the service that you offer. Let us know your results and any ideas you have to improve what we are doing.

There is a big opportunity in advertising with KWG.
Give us a try!

About the Author

Byron Rogers is the Director of the KnifeWebGuide.com. He has full time or part time had his own business since 1976. He started selling and trading knives 1991 in Austin, Texas. Let us know if we can help with your strategic advertising planning.

Article by Copyright ©Byron Rogers, visit http://KnifeWebGuide.com for more original content like this. All rights reserved.

Abbreviation; Initialism; Acronym: KWG™ = Knife Web Guide™
http://KnifeWebGuide.com = home page of the KWG