The Media Kit is where you will find services, features, resources and information for Knife Web Guide™
online knife, sword and cutlery-related marketing. Look for our current Rate Card,
banner ad size requirements, Category Sponsor and much more.
Advertorial - Custom Pages
in the KWG
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Advertorial - Custom Pages in the KWG
Advertorial or Custom Pages
An advertorial is a type of sponsorship that looks more like an
editorial than an advertisement. An advertorial will draw extra attention to your special project.
Talk to us if you have an idea for an advertorial that will work for you on
our network. We are open to custom content, functionality and exclusivity.
We will work with you to come up with something that will be cost effective
and deliver a positive brand impression.
A typical advertorial is dedicated to one brand and feature a brand’s product’s and
message. The marketer controls how its brand will be presented and what the
advertorial will look like. The fee schedule is based
on the number of times a client’s custom page is viewed or an action is
taken (video played, song or podcast downloaded, etc).
What works is on-topic
advertising,
or contextual advertising with the right message.
Advertisements that resemble
editorials will have a clear label that reads "Special advertising
section" anywhere they appear on our network. We will always
require a reasonable disclosure of product placement and no misleading
descriptions or product facts in any advertorial. Objective
evaluations and articles are required. Advertorials
may not contain any adult-oriented or any questionable or
objectionable material. We do not offer pop-up or pop-under advertisements anywhere on our sites.
We are committed to providing our readers with quality information and
we extend this to our advertisements.
Working with the in-house design staff at
KnifeWebGuide.com, clients create
and maintain a completely custom page within the network. Advertising this page
on the pages throughout the rest of the site provides an unsurpassed
opportunity for exclusive product branding.
The custom page may relate to just one product or service, or it may be
specific to a particular brand. Bearing the objective of the campaign in mind,
clients work with an Account Manager to create unique links and advertisements
within the KnifeWebGuide.com network that direct users to the custom page.
The fee is reasonable for a custom page or pages and is action based, that is
you pay only for the use of the page when it is viewed or an action is taken.
The client is able to view in real time the amount of page views
received. Virtually any type of campaign fits the framework of this approach.
Account Managers work with their clients to create an exclusive campaign for
each new custom page.
Advertise so people know you exist
and to keep you in business!
Explore and
discover the cutlery world
through the Knife Web Guide!™
Have a question? Feel free to
contact us at any time.
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Please note: we do not use
the term "hits" to describe our traffic and the reason is hits can be misused to imply a larger audience than a web site really has.
If you want to know
the difference between hits, page views and user sessions
click here.
The
Knife
Web Guide Staff
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KWG authorizes you to use the KWG site and network solely for your
personal use and for no other purpose. Any other use of KWG systems and
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