Media Kit
Your gateway to knife, sword and cutlery advertising
The Media Kit is where you will find services, features, resources and information for Knife Web Guide online knife, sword and cutlery-related marketing. Look for our current Rate Card, banner ad size requirements, Category Sponsor and much more.
Banner Ad Management
delivery system with
easy to use web interface
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KWG Site Map > Home Page > index > Advertise > Banner delivery system and banner sizes
The KWG has its own Ad Server
With KWG Marketing, you can strategically plan your online ads and advanced targeting capabilities. You can pay by credit card or PayPal. You can start with as little as $35 and we even have some specials by clicking here. This works and is cost effective!
Banner ads on a given page will auto-rotate with each visit
giving
equal prominence for all advertisers.
We have multiple zones to add diversity in advertising within our websites. The banner delivery system keeps track of impressions and each click-through per banner, multiple banners per campaign, banner expiration by impressions and provides a report page for each advertiser. It also automatically rotates the banners from each advertiser on all the pages inside the KWG. The pages that make up the Media Kit, like this one, are not included in the page count of the KWG, they are separate.
Easy to use
web interface
You can log in anytime 24/7/365 check how many banners
you have left to show and how many have been clicked.
New improved Advertisement Management Control Panel
Advertisers - You can access our easy-to-use, comprehensive account management tool to monitor and make changes to your account online any time. It's a great tool that makes your online account management simple and efficient with password security.
Ad serving: the technology (software program) that places (serves) advertisements onto a web site. Most banner advertisements that one sees on a web page were placed onto that page by an ad server.
Click this link for a very good description of Ad Serving and detailed information about advertising using banner ads in general.Advertisers can manage their account online
We have CPM (cost per impression) and CPC (cost per click) advertising. We create an account for each of our clients so they can login to view their own reports and statistics. Individual passwords allow each of our advertisers to view their own stats (overall and daily) in their personal area. Reporting is real-time. Clicks and impressions received will show up in each Advertiser's Area, 24 hours a day, 7 days a week and 365 days a year. For an overview of the Advertiser's ad management control panel, click here.
Use your own banner and choose to pay for each ad click or impression - you have complete control.
KWG Marketing is a robust advertising program that connects your ads with
customers on this site from around the world.
More advertising options
click here.
Advertise with us using banner ads starting at only $35.00!
Check our low Tier 3 pricing!
Click here for glossary on Web Technology and Advertising.
Click here for help on Hits, Page Views, Visitors and User Sessions.
Campaigns - Each is planned and organized to achieve a specific goal or raise peoples awareness of your product or service. The campaign is specific to the creative (banner) to be published and the duration of the publication. Online advertising campaigns are defined by a number of variables, including the digital creative, the duration or flight dates, the pricing program and any user targeting applied. A contract agreement between an advertiser or advertising agency and KnifeWebGuide.com or CutlersCove.com is a campaign. No refund once advertising has started running.
| Delivery Features |
- Affordable campaign plans. We offer a
variety of plans starting as low as $35. If you pay using PayPal billing
is handled online and the information is encrypted with the latest
technology for your security.
- Results reporting. Our system enables
you to track results of your advertising campaign right on your personal
page. If you want to make changes to your ad, you can do so free of
charge.
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Serve and track GIF, animated GIF, JPG, PNG files, Text Links, HTML,
Flash, Java and Rich Media
advertisements. Tracks each of this group views and the clicks and
reports results.
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Banners are automatically rotated in
each campaign or zone.
- We can serve banners two ways. (1) upload to our database or (2) serve from another URL
- All artwork must be accompanied by Alternate Text*. Alt text should be no more than 50 characters (spaces included).
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Each Advertiser can have any number
of advertisements up to 3 banners per campaign per size.
This number is subject to change.
- An impression is made each time a banner or creative is called. Every time a request is made of the server for an advertisement an impression is made and counted.
| Targeting Features - Advanced techniques for more control for all advertisers. |
By adjusting targeting features or variables you increase the chance that the segment of your audience most important to you will be shown your ad.
Flexible ad scheduling: You have control of your advertising campaign. Start dates, number of impressions and amount of time your ad runs are all up to you.
World Wide Selective Targeting
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GeoTargeting:
This feature allows you to target ads to specific countries -- 219 to be
exact. The database is remarkably 98%
accurate! The software is able to detect which country our visitors are located in and show ads
based on your delivery settings. This is a great feature especially if
you are targeting other countries for a certain product or service. You
now have world wide targeting in showing your banners.
The Knife Web Guide has many links to sites all over the world. We receive over 12% of our traffic from outside the USA. We have added keywords for many knife, sword and cutlery terms in several languages that helps our international visitors find what they are looking for. Our web site is written in English and all correspondence needs to be in English as well.
For example, if you were advertising a sweepstakes open to USA residents only, you could have us only show ads to visitors inside the United States. Saving valuable impressions and reducing your ad costs.
Another example, if you are a knife dealer in England and do not ship your inventory outside the United Kingdom you can choose to have us only show ads to visitors inside the United Kingdom. We can do this type of selective targeting with most of the countries in the world, which will save you money. This is a free service included with your order.
You control which country or countries to target your ad by looking at the selection list below. Then tell us the countries you want to show your ads to and we do the rest. The default setting in our banner delivery system is "Show to all countries" for banner ads and text ads.
A dropdown list of the current detected countries in the GeoTargeting:
Or use the complete list on this page click here.Do you have a one-day sale?
- Date range: You can target Campaigns through a specific date range. (Start Date, Stop Date) Shows the campaign only on a selected start date to a selected stop date. This makes it possible to book ad space in advance to make sure you have it locked down and your Campaign will start as you planned.
Together the day-parting
strategy
(time-of-day targeting)
(Time range
& Day range)
results in you spending more wisely on the KWG.
- Time range: You can target Campaigns through a specific time of day range. (1PM, 2PM, 6AM, 9AM). Show the campaign only in between the selected times of the day. 24 hour control by choosing which hours to target. The time range ad scheduling option lets advertisers focus on when it's most advantageous to show their ads (morning, afternoon or night).
- Day range: You can target Campaigns through a specific day range. (Mondays, Fridays, Saturday, Sunday) Shows the campaign only on selected days of the week. Day of week targeting capability sets ads to only display on certain days of the week. The day range ad scheduling option lets advertisers focus on when it's most advantageous to show their ads.
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Frequency Capping:
Frequency Capping allows you to restrict the number of times a specific visitor is shown a particular
advertisement each 24 hour period. With this option you control how much you show off your banner and
keep banner burn out to a minimum. Our recommendation when you start the campaign is 3 to 8 views per
banner for the range to be shown for Frequency Capping. Then watch your Advertisement Management
Control Panel to see if this needs to be changed.
- Daily Capping: Defines the maximum number of times per day an ad can be shown. With this option you control how many banner impressions you show each 24 hours or the maximum shown per day.
- IP tracking: Is used for increased security and accurate click-through counts. Every computer that communicates over the Internet is assigned an IP address that may distinguish it from other computers on the Internet. The process starts all over again each 24 hours to keep track of visitors, your impressions and click-through counts.
Would you like to rotate different ads on different days?
Our Day Range targeting allows this!
World Wide Targeting - GeoTargeting
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Ad Priority:
The ability to show more
of one banner than another banner though ad priority control. If you need a maximum amount of banners shown in a limited or
fixed period of time you will need to purchase Tier 1 impressions.
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Cookies:
Our system does not use cookies to track banner ads.
| Each time an advertisement is displayed and/or clicked, the users unique IP address is recorded into the database. This allows our system to distinguish between unique and repeat impressions/clicks within each 24 hour period. |
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Specific region:
Specific zone:
Regions
on the sites are set in the following sections:
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Knife Web Guide region (over 150 pages)
Knife Web Guide
Media Kit region (over 40 pages)
The pages that make up the Media Kit,
like this one, are not included in the page count of the KWG, they are separate.
If you have a product or service that would be of interest to other marketing
and advertising personal this is a great place to get your message out.
Cutlers Cove regions (over 700 pages)
Bottom
of
Cutlers Cove home page
leaderboard
Folding and Pocket knife region on bottom center of each page (numerous and changing from 100 and up)
Fixed Blade knife region on bottom center of each page (numerous and changing from 100 and up)
Left border navigational page region (17 app.)
Welcome to Cutlers Cove - Home of vintage knives
Plus about 14 more main pages
Book region on bottom center of each page (12 app.)
Plus about 11 more pages
Targeting your banner ad helps you reach an appropriate web audience. Showing your banner at times or dates that appeal to your target audience may help improve the effectiveness of your banner campaign. If you have a special event to promote (sale, grand opening, giveaway, anniversary, etc.) we can start your banners on a specific date and end them on a specific date around your promotion. We need 3-days notice to start a time specific campaign. If you need it started in less than 3-days, ask maybe we can do what you want? Limited availability.
| Tracking Features |
- Each Advertiser can log in and view detailed reports on their account anytime. You can print a report anytime also.
- View the current month or a previous month.
- Tracks by Hour, Day and Month for each Advertiser.
- Can track views and clicks for GIF, animated GIF, JPG, PNG files, Text Links, HTML, Flash, Java and Rich Media advertisements.
- Gives a Click-Through-Ratio for each section or banner.
- Tracks Unique Visitors, Raw and Unique Impressions
Tracking URLs
A tracking URL is your Web address (http://www.mycompany.com)
with a special code attached (http://www.mycompany.com?source=kwg).
This lets you identify clicks from the KWG network. Our software
tracks your banner impressions and clicks but if you wish you
may use your own web measurement software to track clicks
from the KWG network to your web site in addition to our stats.
Usability studies have shown that you don't want the viewer to have to drill down too many times
to get to your offer or special deal. Therefore we recommend
creating a special
landing page for your banner.
Unfortunately, referring URLs may not accurately reflect the source of the visitor as having come from KWG. You will need to let us know that you want to add this special code to your URL. Just ask and we will be glad to add it.
Efficiency - Flexibility - Simplicity
All come together to create a powerful advertising system.
We do not offer pop-up or pop-under advertisements anywhere on our sites. We do not offer advertisements on our home page of CutlersCove.com site but we do offer them on the home page of KnifeWebGuide.com site.
The system supports auto notifications by e-mail. Cutlers Cove receives information about advertisers' registration and purchase advertisers receive information about the period and performance of their campaigns and when each Campaign ends.
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Advertiser's ad management control panel
Each advertiser has personal login to their control panel |
Individual performance reports for you from KWG network.
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Find out how your banners are performing
within our online Advertisement Management Control Panel. ◄◄◄ Ad Management and Reporting System Control Panel This free, easy-to-use tracking tool takes the guesswork out of advertising campaigns. |
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You don't have to wonder if your banners are getting results. Your stats show you.
Each advertiser has personal login including username and password. Read below for the details. |
Online reports show you real-time activity.
Access them online 24/7 at your convenience!
This free, easy-to-use tracking tool takes the guesswork out of
advertising campaigns. The Ad management control panel provides our advertisers with
conversion data (including count, clicks and rate) at the banner and
account level for all your campaigns. So you can know exactly how each
banner or campaign is performing by the hour, day or month.
When you have paid, you will receive a username and password which will allow you to login to your control panel and get started. Using your control panel, you can:
Powerful Real-Time Statistics
Track each individual ad, campaign, and network performance using real-time reporting features. With our statistical reporting, you can monitor your ad performance with ease. Several reports are provided including 30-day outlook, per hour reporting and last 14 days.
Performance Summary
A performance summary is provided on each of your reports. Both unique impressions and clicks, raw impressions and raw clicks are recorded. The Click Through Ratio (CTR) is also calculated within the Performance Summary.
24 Hour Break Down
Our system allows you to go beyond traditional reporting with a 24 hour break-down of your ad's clicks and impressions. The 24 hour breakdown includes the current day results as well as the previous days. This information can be used to monitor which hours get the most impressions and/or clicks. The many targeting options lets advertisers focus on when it's most advantageous to show their ads and save money by limiting spending to when conversion is highest.
Monthly Breakdown (last 6 months)
You can see an over view from one to six months of stats for all your campaigns. Great to get an overall picture of your banner campaigns.
Other Statistics
The other statistics record information such as unique impressions for today, yesterday and daily averages. Also learn which day was the best performing day as far as the most impressions. This information is available for each ad you setup as well as the campaigns overall statistics.
Advertising Article Library
Access a wealth of helpful knowledge and information on advertising, banners and marketing. The Advertising Article Library is free to use for all our advertisers. After your paid order is received you can use the library all you want. Just ask. There are many articles and links to online advertising, banners and marketing. KWG Marketing will continue to educate and assist advertisers about how to best use the medium and reach their target audiences.
Merrill Lynch research analyst Lauren Rich Fine wrote that she sees continued migration of ad dollars to the Web. "Dollars are coming from other traditional mediums such as newspapers, magazines and TV, but the medium is also expanding the pie," as stated in the inaugural report on ad network ValueClick.
Click here for more reasons to trust us with your advertising.
| Banner Dimensions Available - Production and Design Specifications |
Five banner dimensions - your choice
Banner size specifications are compliant with Interactive Advertising Bureau (IAB) standards. See Rate Card for current pricing.
Multiple Dimensions -- We have incorporated multiple banner sizes to use more of our sites' real estate or zones. 468X60 - 120X600 - 120X240 - 125X125 - 120X60. Show banner ads based on your users interests and your budget. Simple!
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(5th) Our least expensive banner ad! Maximum file size any 120X60 button is 10 Kb
Minimum purchase of $35.00 or nearest
amount for |
Button 120X60 is available on Left Column of many pages within the sites and some search results pages. Specific content areas and pages of the site are available by regions. Maximum file size for Standard/Animated GIF or any button is 10 Kb.
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(4th) Our fourth largest banner ad! Maximum file size for any 125X125 square button is 15 Kb.
Minimum purchase of $35.00 or nearest amount for |
Square Button 125X125 is available on Left Column of many pages within the sites and some search results pages. Specific content areas and pages of the site are available by regions. Maximum file size for Standard/Animated GIF or any square button is 15 Kb.
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Maximum file size for any 468X60 full banner is 22 Kb.
Minimum purchase of $35.00 or nearest amount for |
Full Banner 468X60 is available on heading or footer of many pages within the site and footer of some search results pages. Specific content areas and pages of the site are available by regions. Maximum file size for Standard/Animated GIF or any full banner is 22 Kb.
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(2nd) Our second largest banner ad! Maximum file size for any 120X240 vertical banner is 25 Kb.
Minimum purchase of $35.00 or nearest amount for |
Vertical Banner 120X240 is available on Left Column of many pages within the sites and some search results pages. Specific content areas and pages of the site are available by regions. Maximum file size for Standard/Animated GIF or any vertical banner is 25 Kb.
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(1st) Our largest banner ad!
Maximum file size for any 120X600 skyscraper is 35 Kb.
Minimum purchase of $35.00 or nearest amount for |
Skyscraper 120X600 is available on Left Column of many pages within the sites and some search results pages. Specific content areas and pages of the site are available by regions. Maximum file size for Standard/Animated GIF or any skyscraper is 35 Kb.
See Rate Card for current pricing.
All ads, including third-party ads, MUST be tested for approval.
There is no absolute limit on the file size of banners, but as a
rule, they should not exceed the above maximum file sizes.
(The smaller the better, as the banner will load faster and is more likely
to be seen!)
File size is in Pixels at 72 dpi.
| Delivery Specifications - How to send us your ads. |
You can send your banners to us by email.E-mail:
Web:
You can send your banners to us by sending the URL where your banners have been posted for us to pickup from a website. URL should be provided either by email or on the insertion order.|
Research clearly suggests that ads that load quicker get more clicks. Quote from the book: Www.Advertising: Advertising and Marketing on the World Wide Web |
HTML sniffer code must be implemented in order to detect whether a user's browser is capable of displaying the Flash file. A back-up banner should be displayed if the user cannot accept Flash. We will not approve HTML sniffer codes, which prompt the user to download a plug-in. A back-up banner is required for all Rich Media ads.
A banner may produce audio or video without a user clicking on it. Once audio/video begins, there must be a clear "pause" or "stop" button.
By advertising today, you'll create
goodwill, profits and awareness for tomorrow. Call on our Marketing Department today and find out how banner advertising can work for you.
We'll keep your company name and image in front of your customers and
promote your ad-message.
If your objectives involve increasing awareness or improving a
brand's image banners are the best new way to go.
For more information, or to place an insertion order
click here.
Have a question? Feel free to
contact us at any time.
Please feel free to review our
Privacy Policy.
If you require banner design, we offer custom free creation services to help you get started. This custom free creation service is only available with a 1-year or more banner advertising contract. Please see our sample gallery here for the type and sizes of banners we design.
*Alternate text:
Text that appears while a banner is loading or when a cursor moves over a banner.| Fact: Research, of course, is everything. Knowing your audience has never been so important, and knowing your proposition even more so. In other words, knowing what you want to say and to whom is vital. Quote from the book: Www.Advertising: Advertising and Marketing on the World Wide Web |
Overruns and delivery accuracy
Our goal is to allow business owners, knife makers and others to easily promote market and profit from their Web sites or business. Using our ad products and services, presented across our network will help this happen.
We track the error logs on our network using our banner management system and our web measurement software. All servers have common status code errors. Because our server has these different errors does not mean our server is ineffective or not a high quality one. Some of the errors are: Service Unavailable, Bad Request and Internal Server Error.
We want to make up the banners not being delivered, for what ever reason, for each advertiser by adding more to the total impressions purchased. The amount averages about 1.3%. Therefore we add 2.0% in impressions to each campaign purchased to help make sure each advertiser receives all the impressions they have paid for. We are glad to make up the impressions for all our advertisers because we are serious about delivery accuracy and appreciate your business.
Example: Advertiser buys 10,000 impressions of a Square Button 125X125 and we set the amount to be shown at 10,200
KnifeWebGuide.com will use reasonable commercial efforts to ensure the timely delivery, accuracy and completeness of reports about ad banner results, but KnifeWebGuide.com shall not be held liable for any claims as they relate to said reports. KnifeWebGuide.com make no warranty, expressed or implied, as to any matter, including without limitation, the reports or their accuracy, and expressly disclaims the warranties of noninfringement, merchant ability and fitness for any particular purpose.
Advertisers and Sponsors Testimonials
The Knife Web Guide Staff
Want to know more about the Knife Web Guide? Click here.
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NOTICE: KWG authorizes you to use the KWG site and network solely for your personal use and for no other purpose. Any other use of KWG systems and information is strictly prohibited.
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