The Media Kit is where you will find services, features, resources and information for
Knife Web Guide™
online knife, sword and cutlery-related marketing. Look for our current Rate Card,
banner ad size requirements, Category Sponsor and much more.
Bill of Rights for our Advertisers
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Bill of Rights for our Advertisers
What you get for being an advertiser on the KWG
- We will do our best to get your advertising going as fast as we can
on our network. We will try to have you up live on the network the same
day you place and pay for your advertising order if we have all the
required items before 12:00 noon here in Texas. Offer good during normal
business hours Monday through Friday.
- We will do our best to show all your advertising all the time
or at the time frames you have requested.* If you want to show the
maximum banners per hour we will always try to honor your request if you
are at the Sponsor or Tier 1 level.
We will be fair to all
advertisers.
- We will be fair to all advertisers. The Tier system allows each
advertiser to buy the level that we place their banners on the network.
Sponsors get first place and top priority in the Tier system. Next comes
the Tier 1 level, then the Tier 2 level and last the Tier 3 level. All
banners will be shown as paid for in the Tier system therefore you will
get what you paid for. Understand that Tier 3 banners may take longer in
time to get shown but they will get shown and they are the least
expensive banners in our system.
- We will never remove your banners from the campaign or location that
you purchased to some other location on the page. What this means is you
pay for a particular banner location on our pages and we will show all
your banners in that location until they are all shown unless you
request other wise.
- We will monitor our network to see if any problems cause it
not to deliver your ads and other advertising parts and will
fix any problems that might occur as fast as possible. If our network
should go down and cause your advertising not to be available for an extended time period we will make
good on any time or other parts not shown.
We will monitor our network every 15 minutes, 24/7/365
- We have a monitor system that checks the web sites every
15 minutes of every day, 24/7/365, to see if the
server is up and working. It notifies us
if there is a down period or problem. If our network is down your
banners will not be shown therefore the banner delivery system will not
count any banners because none are being shown. You will still get the
amount you ordered and paid for.
- The banner delivery system keeps track of impressions and each click-through
per banner, multiple banners per campaign, banner expiration by clicks
or impressions and provides a report page for each advertiser. It
automatically rotates at random the banners from each advertiser.
It tracks the clicks and views for any media including GIF, JPG, PNG, Text Ads,
HTML, Flash, Java and Rich Media.
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The banner delivery system supports auto notifications by email. We receive
questions from advertisers' – advertisers receive notice when each Campaign ends
(when all your banner impressions or paid clicks have been used up for a single campaign).
We will respond to any request for changes from our advertisers as soon as possible and
do our best to respond no later than the same day as the request during our normal business hours.
Which pages are popular
- We produce a detail report every month that is
available free to any advertiser that covers the traffic by page in the
KWG. The report is produced in HTML format using our Urchin
web measurement software and is made after the end of each month. If you are an advertiser and you want a
Traffic patterns and page views in the KWG report for each month
you advertise with us just send us a request by email, phone or fax and
we will send you the report at the email we have on record for you at no
charge. We only send the report by email if you ask for it and each
months report is available after the end of the month, early in the next
month, after the report is produced.
Top 10 rankings on Google for KWG
May 2, 2006
We will send the least amount of email required to service your
account. Look for an email when you start advertising with us which will
deliver your login information. You will receive another email a little
before your banners and each other advertising parts come to an end. You
will receive an auto notification by email when each Campaign ends. You
will receive an email if there are any problems, changes, you get bumped in the
Tier system or we have questions
about your account.
We will do our best to honor all the above.
Signed the staff of Cutlers Cove and Knife Web Guide
Marketing Department. |
Knife Web Guide
Marketing Department
P.O. Box 3171
San Angelo, TX 76902-3171
USA
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For more information, or to place a insertion
order, please call: (325) 659-1404,
10-6pm CST Monday-Friday, or email the Marketing Department
here.
Fax - 325-655-4839 |
Click here for glossary on Web Technology and Advertising.
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*We have been tracking the error logs on our network for
over a year now using our new banner management system and our web measurement software. We now have an understanding of the amount of banners
that are not delivered for what ever reason on our network. Some of the
errors are: Service Unavailable, Bad Request, Internal Server Error and
all of these status code errors are common with all servers.
Because our server has these different errors does not mean our server is
bad or not a high quality one. We wanted to know how many banners where not
being delivered for each advertiser so we could make them up by adding more
to the total impressions purchased. The amount averages 1.3% over a month's
period of time.
Therefore starting 7-30-2005 we will add a fixed amount (1.3%) to each campaign
purchased to help make sure each advertiser receives all the impressions
they have paid for.
We are serious about the delivery accuracy of our banner impressions and
will continue to monitor our system and make adjustments to the make good percentage for
each account and campaign
.
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