Media Kit
Your gateway to knife, sword and cutlery information™
The Media Kit is where you will find services, features, resources and information for Knife Web Guide™ online knife, sword and cutlery-related marketing. Look for our current Rate Card, banner ad size requirements, Category Sponsor and much more.
Banner Advertising
for your business from
Knife Web Guide Marketing
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Browse the Knife Web Guide™™ 
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KWG Site Map > Home Page > index > Advertise > Rate Card
Below is current rate card with Tier system for pricing and placement of banner ads.
Advertise with us using banner ads starting at only $35.00!
It is not required that you be a Link Partner to run banner ads with us.
Use your own banner and choose your price for each impression - you have complete control. KWG Marketing is a robust advertising program that connects your ads with customers on this site from around the world. Learn more about KWG Marketing here.
Rate Card for Tier 1 - Best
| Target Zone | Ad Units (CPM) |
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Banner Sizes |
120X60 | 125X125 | 120X240 | 468X60 | 120X600 |
| KWG on left and navigational pages in CC on left |
$2.00
Top $1.50 Bottom |
$2.85 | $3.75 | $4.75 | |
| Top banner in KWG | $3.95 | ||||
| Bottom banner in KWG | $2.00 | ||||
| Bottom banner in CC | $3.00 |
Best
Free Setup
Tier 1
is a guaranteed
placement for as long as you have banners to show. At this level you can not
be bumped down or removed until your banner impressions have all been
shown. Your banners will be seen first before all others except KWG site Sponsors.
If you want the maximum amount of banners shown in a limited or fixed time period,
like a one day sale, you need to purchase Tier 1 impressions.
(CPM = 1000 impressions)
If you absolutely positively must get
your banner going now, this is the way to go!
Rate Card for Tier 2 - Better
| Target Zone | Ad Units (CPM) |
|
Banner Sizes |
120X60 | 125X125 | 120X240 | 468X60 | 120X600 |
| KWG on left and navigational pages in CC on left |
$1.00
Top 75¢ Bottom |
$1.85 | $2.75 | $3.75 | |
| Top banner in KWG | $2.95 | ||||
| Bottom banner in KWG | $1.50 | ||||
| Bottom banner in CC | $2.00 |
Better
Free Setup
Tier 2
is only good as long as no one is willing to pay more to move up to the
Tier 1 level. This is a good way to try our network and see how your
product or service plays to our audience.
Your
banners will be seen
after KWG
Sponsors and
Tier 1 are shown but
before Tier 3 are shown on the network. (CPM = 1000 impressions)
Many times this is the best value because
only Sponsors and one advertising
Tier
can be in front of you!
Rate Card for Tier 3 - Good
"Until everyone finds out how
great a job the KWG does making them more money Tier 3 is the best way
to go."
KWG Marketing Team
| Target Zone | Ad Units (CPM) |
|
Banner Sizes |
120X60 | 125X125 | 120X240 | 468X60 | 120X600 |
| KWG on left and navigational pages in CC on left |
50¢
Top 38¢ Bottom |
95¢ | $1.75 | $2.75 | |
| Top banner in KWG | $1.95 | ||||
| Bottom banner in KWG | 97¢ | ||||
| Bottom banner in CC | $1.00 |
Good
Free Setup
Tier 3 is the lowest cost way to try our network and see how your
product or service plays to our audience. It
is only good as long as no one is willing to pay more to move up in the
Tier system or there is space available.
Your banners will be seen after KWG Sponsors, Tier 1 and Tier 2 are shown on the network.
Tier 3 banners purchased in special offers maybe subject to limited time periods
and can expire. (CPM = 1000 impressions)
Click here to order Tier 3 with PayPal
now!
More advertising options and info click here.
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New Guaranteed Traffic Banner Advertising Program
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Click here for glossary on Web Technology and Advertising.
Minimum purchase is required of
$35.00 or nearest amount above $35.00 to give you a CPM amount to go with the banner size or Tier you choose. Prices are subject to change. To order call a Knife Web Guide sales representative at (325) 659-1404. Our new rates are now tiered to allow all advertisers the ability to choose their rate and exposure. Rates are based upon advertiser furnished ads to the exact size. No refund once advertising has started running.Choose your price, priority and placement.
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Special offers will save money on our advertising! Look for special offers and deals for advertising on our network displayed by ad banners that only show inside the Media Kit area, which this page is part. Click here for the current list of deals. Example: Want to dominate the pages in the KWG? Click here to save. |
There are three Tiers - each with a different price.
Above is our rate card. It has a Tier system for pricing and placement. What this means is you pay less for the lower tier to show your banners and if someone is willing to pay more then your banners maybe removed until theirs are shown. Then your banners will be added back to the network to be shown.
All
advertisers will get what that pay for but those who
pay a higher price will be shown first.
All advertisers will get what that pay for but those who pay a higher price will be shown first. This system will help keep our ad space used all the time and not waste users and page views. It will also make it possible for all our advertisers to choose their level of placement and the price they wish to pay.
Try us for as little as $35 - it's quick and easy to get started.
There are three Tiers. Each one has a different price and the top Tier will guarantee that your banners will be seen first above all others except KWG site Sponsors. Any one who purchases a Sponsorship package will be shown first then after site sponsors comes the Tier 1 advertisers, then the Tier 2 and last Tier 3. All Tier 1 and Tier 2 banners will be shown guaranteed! Tier 3 banners purchased in special offers maybe subject to limited time periods and can expire.
It
is possible for all our advertisers to choose their
level of placement and the price they wish to pay.
Because we charge for all advertising up front we will issue credit vouchers for any advertiser that is bumped so each advertiser will know they have been bumped and that their banners are not currently showing on the network. The credit voucher notice will also help advertisers keep track of their banner usage.
Credit vouchers do not expire but some special offers do.
If we cannot show the remaining impressions that have been bumped in 60 days after they were bumped we will offer a refund check to that advertiser or let them keep the voucher to use as soon as we can place their banners. The credit voucher is good for the amount of banner impressions left even if we have a price increase. Credit vouchers do not expire but some special offers do.
Tracking URLs
A tracking URL is your Web address (http://www.mycompany.com) with a special code attached (http://www.mycompany.com?source=kwg). This lets you identify clicks from the KWG network. Our software tracks your banner impressions and clicks but if you wish you may use your own web measurement software to track clicks from the KWG network to your web site in addition to our stats. Unfortunately, referring URLs may not accurately reflect the source of the visitor as having come from KWG. You will need to let us know that you want to add this special code to your URL. Just ask and we will be glad to add it.
We have a limited amount of banner space and it is sold on a first come, first served bases and is subject to availability and price.
All banners subject to approval. All banners will be shown on an automatic rotation system until they are all shown. The time period for your flight or banner run is subject to traffic and if someone buys a higher Tier if available.
We have several short-term sponsorships available and they will save you money and guarantee your banners have priority in our banner rotation. Click here for more details.
By advertising today, you'll create goodwill,
profits and awareness for tomorrow.
Purchase examples for Tier 1:
Make any purchase you wish as long as it is above our
required minimum purchase. See below for examples.
See
Tier 1 rate card above.
$38.00 is the cost of 8,000 impressions of a 120X600 banner. (8 X $4.75 = $38.00) Our largest banner ad!
$36.00 is the cost of 18,000 impressions of a top 120X60 banner. (18 X $2.00 = $36.00) Our smallest banner ad!
$36.00 is the cost of 24,000 impressions of a bottom 120X60 banner. (24 X $1.50 = $36.00) Our least expensive banner ad! Save 25% compared to top 120X60 banner location.
$37.75 is the cost of 10,000 impressions of a 120X240 banner. (10 X $3.75 = $37.75) Our second largest banner ad!
$35.55 is the cost of 9,000 impressions of a top 468X60 banner. (9 X $3.95 = $35.55) Our third largest banner ad!
$37.05 is the cost of 13,000 impressions of a top 125X125 banner. (13 X $2.85 = $37.05) Our fourth largest banner ad!
For more details on the different size banners and minimum purchase requirements click here.
Purchase examples for Tier 2:
Make any purchase you wish as long as it
is above our required minimum purchase. See below for examples.
$35.75 is the cost of 13,000 impressions of a 120X240 banner. (13 X $2.75 = $35.75) Our second largest banner ad!
$35.15 is the cost of 19,000 impressions of a top 125X125 banner. (19 X $1.85 = $35.15) Our fourth largest banner ad!
For more details on the different size banners and minimum purchase requirements click here.
Purchase examples for Tier 3:
Make any purchase you wish as long as it
is above our required minimum purchase. See below for examples.
See
Tier 3 rate card above.
$35.00 is the cost of 70,000 impressions of a top 120X60 banner. (70 X $0.50 = $35.00)
$35.34 is the cost of 93,000 impressions of a bottom 120X60 banner. (93 X $0.38 = $35.34) Our least expensive banner ad! Save 25% compared to top 120X60 banner location.
For more details on the different size banners and minimum purchase requirements click here.
The KWG has a professional Ad Management system which serves and tracks all rich media for our advertisers. Check out the Media Kit Help and frequently asked questions.
A important improvement for our advertisers is the guaranteed traffic banner advertising program that is new in the KWG Media Kit. We guarantee that this new advertising service will drive traffic to your site!
Remember we receive over 2000 page views in KWG every day.¹
And we receive over 3600 page views in CC every day.¹
Click here to see proof and the latest KWG traffic pattern and page view reports. If you still have questions about our traffic or how to best use our advertising service please ask. What does CPM, cost-per-thousand mean? Click here for glossary on Web Technology and Advertising.
Website Ads - Reach
the global knife market by showcasing your product or service.
Banner display ads or
text ads.
Check our excellent Google rankings & testimonials here.
Guaranteed placement up to
90 days in advance!
Advertisers can buy Tier 1 banner space or impressions weeks or months before a campaign begins which will guarantee location²
and placement in our network. Let us know your plans and what you will need.Guaranteed placement is perfect for advertisers who especially want to lock in inventory in advance for a promotion or campaign timed to a specific event--such as a new product launch. Through Tier 1 rate's guaranteed placement, marketers are able to reserve inventory up to 90 days in advance.
If you require banner design, we offer custom free creation services to help you get started. This is only available with a 1-year or more banner advertising contract. Please see our sample gallery here for a selection and sizes of banners we have designed.
Click here for more reasons to trust us with your advertising.
These Rates are effective February 15, 2005 and subject to change without notice.
¹· This is our average each day.
²· Guaranteed placement requires Tier 1 rate. A deposit will allow you to start your campaign anytime up to 90 days after the deposit is made. By making a minimum of a 50% nonrefundable deposit we will hold the position you asked for in our network for your campaign up to 90 days from the date of the deposit. Placement is subject to availably. To use your deposit and start a campaign you must pay the remainder of the balance that was left after the initial minimum deposit was made for the campaign you planed to run.
You can not run fewer impressions than you originally reserved but you can purchase more if they are available. If you do not start a campaign within 90 days of the deposit payment you will forfeit your complete deposit. Tier 2 and Tier 3 rates cannot be purchased, held or booked by deposit. They require full payment and must be started at time of purchase. Subject to start date limits.Overruns and delivery accuracy
Abbreviation; Initialism; Acronym: KWG™ =
Knife Web Guide™http://KnifeWebGuide.com = home page of the KWG
Avertisers and Sponsors Testimonials
The Knife Web Guide Staff
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NOTICE: KWG authorizes you to use the KWG site and network solely for your personal use and for no other purpose. Any other use of KWG systems and information is strictly prohibited.
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